The people behind Green InSight
Partner, Line Maria Bram Pedersen
Line Maria Bram Pedersen is an enthusiastic and efficient girl who is committed to the environment and often thinks that the environmental issues are not dealt with fast enough. Line is imaginative and innovative, and after some years of studying, she realized that an interesting project would be the combination of education and environment. She met Eva at the development project, The instructive environment-experience, and together they got the idea to start the company Green Insight.
Line has a masters degree from Tec-Sam and Business Studies from Roskilde University, where she has studied experience-economy and environmental planning. In her professional life, she has worked with education, the possibilities of the experience-area and tourism, as well as development projects and environmental initiatives. Overall this has generated an understanding of these two otherwise quite different sectors – the experience economy and environmental planning – and the innovative possibilities when combined. In her spare time Line works as a voluntary scout leader, which has given her ten years of practical experience in events, team building and innovation courses.
Partner, Eva Diekmann
Eva Diekmann is a committed and organic activist. She was educated as an organic farmer and after a few years of field-experience, she decided that many more people should get the chance to experience the amazing organic world. This decision led to an education as a professional tour guide from Roskilde University, a part in the project “The instructive environment- experience” and finally the start of Green InSight, which is specifically designed to communicate the world of the environment in new ways.
The combination of being a tour guide and an ecologist provides a unique link between tourism, the experience-industry and the organic world. And these characteristics ensure the knowledge in the areas of tourism-industry and ecology, a knowledge of group management and communication-techniques as well as a large network within the organic sector.
Shared motivation

Our strongest motivation is our understanding and enthusiasm about the environment which we communicate in experience-oriented ways thus supporting a sustainable development.
Together we have a wide experience in the areas of ecology, climate, the environment, tourism, tour-planning, leadership experience and team building.
We have had the above mentioned experiences partly through our education and hobbies but also through our work on the development project, the instructive environment-experience, a cooperative project between Roskilde University and the tourism industry, where the aim was to further advance eco-tourism. See references for more info about the tasks we have solved and are committed in right now.
We want to make the environment and climate relevant, significant, and exciting for our fellow people by showing beautiful, innovative and inspiring initiatives in the areas of climate, environment and ecology. it is about joy, it is about presence, it is about finding the places where each of us, as a company or as individuals, may be inspired to change the environment- and climate-habits.






